GlobalCast Networks - About Screen Networks With many marketers and agencies in the age of YouTube and iPod introducing tech-driven media plans that are more engaging, causing television and other traditional media to lose audience share and Internet advertising reaching saturation, the only logical place that consumers can be further targeted — is out of home. As such, some of the best known brands are using functions like text-messaging and technologies like Bluetooth and Wi-Fi to communicate their messages to an increasingly wireless world  supported by and in collaboration with out-of-home ads. GCN is clearly aware of these market trends — and to meet this challenge it focuses on generating a new generation of client-centric solutions, rather than those derived from the adherence to traditional advertising agency business models. This is also evident in GCN’s revenue sharing plans whereby both the retail chains and the local joint-venture partners gain/share revenue from the advertising budgets. Consequently, a retail chain can further benefit by being able to advertise its own products within its stores, thus enhancing the opportunity to promote customer impulse purchases. Moreover, due to its digital platform, advertisers will find the smart screens extremely flexible and cost effective in their push to reach customers out of home. As a result, these and the other incantations and revenue opportunities are clearly suited to the clients of GCN, whether they be retail chains, licensees or advertisers. As such, GCN’s growth will continue as a result of smart screen’s ability to self-promote with customers. This will happen when customers become aware of, enjoy looking at, and commence interacting with the screens. This interaction will be expanded through innovative programming, targeted point-of-sale promotions and incentive programs such as used by Asia Virtual Payment . Further differing it from normal commercial television, advertisers will be able to immediately give customers information on discounted products or a chance to win a new mobile phone or CD. This information can be displayed directly in the advertisements or in a scrolling text format at the bottom of the screen. For example, clothing shops may wish to make two advertisements: one for warm  sunny days featuring their summer wear; and the other for cold, wet, rainy days with raincoats and umbrellas. The customer will be able to view an advertisement, send an SMS text message from their mobile phone to the smart screen, enter a promotional code, buy a jacket for today’s 20% discount, and have the jacket delivered to their home, all while waiting for their morning train.  This is just one example of the impulse purchasing potential. Furthermore, with SMS overtaking email as the main text driven  communication tool and GCN charging customers at a premium rate to SMS the smart screen, this business model is a 360 degree winning formula. Most of all, as the economies in our target market continue to increase at an accelerated rate, the need and use for all forms of advertising (especially outdoor advertising) will also continue to expand bolstered by the growing aspirations of the expanding middle classes which is the holy grail for our China/Asia business model.
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